Accelerating healthcare innovation into practice.
A health-tech consultancy founded and run by practising clinicians.
Expert clinicians with significant commercial experience.
Thirty years between us building and selling health technology, and practising in the system that buys it. The advice is lived, not theoretical. We win market access the way healthcare actually adopts: by evolution, not revolution.
Who you work with.
Dr Junaid Hussain
CEO
Strategy, partnerships and market positioning across the UK and Middle East health-innovation ecosystem. Runs an 800+ clinician community.
Dr Valeed Ghafoor
COO
Commercial strategy, healthcare procurement and primary-care pathway development.
Dr Aaron Smith
CPO
Product assessment, medical-device regulation, compliance and quality management systems.
Backed by the UK's largest medical innovation community.
More than 800 GMC-registered doctors. It is how we pressure-test a product against the people who will actually use it, and give new tools their first real validation.